‘Rising Stars’, an editorial imagined in response to the latest collection by US of the same name, explores and questions the conventions surrounding star signs and horoscope readings. US has created medallion pendants, one for each of the 12 signs of the zodiac with words lent by Wellington-based poet Hera Lindsay Bird in the form of slightly spiky – or perhaps insightful – phrases pertaining to each sign.
Moonage daydreamers are pulled back down to earth, those with cunning and caprice – Aquarians we’re looking at you – are called out; those who prefer to stay at home and watch telly, despite their protestations, have their real intentions made known. The personification of each phrase engraved on each pendant allow us to delight in how funny and demotivating the star sign traits penned by Bird are, especially in a tech age where people are prone to self- mythologising; vice gives in to virtue; a precious reminder to stop being exactly that.
Words Carwyn McIntyre
